The Legacy of Ayrton Senna on the Wrist

Discover the watches that marked the idol's career and what they reveal about the man behind the helmet.

A true man knows: certain things aren't about following trends, they're about building a legacy. And when it comes to legacy, Ayrton Senna is a master. He wasn't just a genius on the track, he had a style that commanded respect. It wasn't about showing off, it was about having personality. And the message on his wrist was clear.

In 1988, at his peak, when he won his first world championship, Senna forged a partnership with TAG Heuer that would go down in history. More than just a sponsorship, it was a perfect marriage between Swiss precision and Brazilian genius. Let's take a look at the cars that accompanied the boss during his glory years.

TAG Heuer S/EL Chronograph: The Pet

Right after his first title in 1989, this became the key piece on the champion's wrist. A versatile, stainless steel piece with gold details, which he wore both with his racing suit and in everyday life. It was so much like him that he had two versions.

But the best story about this watch shows the man's character. Ron Pellat, McLaren's chief mechanic, made a bet with Senna: if he won the championship in 1993, they would exchange watches. Senna didn't win the title that year, which went to his rival Prost. But so what? Before leaving the team, he went to Pellat and handed over his S/EL. A gesture that proves what the "Root Man" already knows: a man's word is worth more than any contract.

TAG Heuer Formula 1 Chronograp: The Color of Victory

To match his iconic red McLaren Honda racing suit, Senna wore a vibrant red TAG Heuer Formula 1 watch. No frills, straight to the point. This watch was immortalized in 1991 at the Japanese Grand Prix, when he secured his third world championship.

Ayrton Senna
The image of the boss celebrating with that red timepiece on his wrist is a symbol of grit and achievement. A piece made for the day the world bowed, for the third time, to the Brazilian's talent.

TAG Heuer Series 6000: Sporty Elegance

Back in 1992, Senna adopted a time-leading model, the Series 6000. It was the natural evolution of the champion's style: a watch that blended sporty and casually elegant elements, perfect for riding in the paddock.

Ayrton Senna
With a leather strap and a design that balanced strength and sophistication, this timepiece accompanied him until his final races, demonstrating that a true man chooses timeless pieces that represent his journey.

More than a watch, a statement

Ayrton Senna's watches were an extension of who he was: precise, resilient, upright, and with an authentic style. He didn't just wear a watch to tell the time; he wore a piece of engineering that reflected his unwavering character.

For the "Old School Man," a watch is not just an accessory. It's a tool, a symbol, and a part of his history..